KIA Cadenza "MUSIC NOW"

Dir. Blake Behnam

At a recent New York Times “Times Talk” event featuring John Legend presented by Kia, a unique “musical experiment” was created by T Brand Studio and Fake Love that turned a 2017 Kia Cadenza into a sensory dream. The experience gave individuals the opportunity to remix sounds created by the music duo “Chargaux” by touching specific points outside and within the car. These one-of-a-kind creations speak to the originality of the vehicle, and how owning a car is an experience for all the senses. To learn more, visit our paid post at: http://paidpost.nytimes.com/kia/impossible-to-ignore.html